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Ciblage comportemental, cookies : sortir de la boite noire


Bienvenue au 4ème atelier du club de CBWeb sur le ciblage comportemental. Un terme significatif qui permet d’afficher des publicités, des contenus éditoriaux ou des vignettes de produits ou services d’e-commerce en adéquation avec le comportement de l’internaute sur Internet ou sur mobile. Une technique révolutionnaire qui permet de toucher le consommateur à tout moment sans être intrusif.

Who's who

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Nicolas Mignot

Nicolas Mignot, Directeur France de Specific Media, possède 13 ans d’expérience dans le secteur de (...)

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Agnès Laval

Agnès Laval est Directrice Marketing Media chez Orange Advertising Network. Orange Advertising (...)

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Torsten Ahlers

Torsten Ahlers est le PDG de Wunderloop. Avant d’intégrer la direction des opérations de (...)

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Gaël Duval

Gaël Duval, co-fondateur de l’Association EPMA (European Performance Marketing Association). (...)

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Thomas Labarthe

Thomas Labarthe est le Directeur publicité mobile d’Alcatel-Lucent. Il a la responsabilité de la (...)

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